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coffee stencils
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Great174.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.94–$46.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$11.66avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 84K searches