47
coconut pillow
Skip itA deep review moat (20,571 avg reviews) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 583K searches
Avg price
Great$97.08avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$36.13–$180.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Review moat
Bad20,570.78avg incumbent reviews — the moat a new listing must climb
Signals High Price