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cocktail table
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Market size
Incredible$2.7M$2.7M/yr · 4.1M searches
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great380.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$141.03avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Price range
Bad$25.23–$609.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale