60
cocktail picks
Launch itA $1.1M/yr market growing +10.1% this quarter with returns at 1.6% — clears our launch bar.
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.6M searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$3.97–$26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,140.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Avg price
Bad$7.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand