64
coasters
Launch itA $4.3M/yr market growing +17.8% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$4.3M$4.3M/yr · 9.4M searches
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.55–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,657.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand