57
coaster holder
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Review moat
Great370.28avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$5.41–$32.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Market size
Okay$136K$136K/yr · 280K searches