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coastal throw pillows
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Price range
Good$7.39–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Market size
Okay$156K$156K/yr · 658K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,642.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale