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citronella votive candles
Worth a lookShows demand growing +294.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+294.7%90-day search growth — must beat 0% to launch
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$7.18–$28.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,459.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 16K searches
Signals Trending