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citronella pillar candles outdoor
Worth a lookShows demand growing +206.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+206.4%90-day search growth — must beat 0% to launch
Review moat
Great188.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.97avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.30–$36.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Bad$24K$24K/yr · 19K searches