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cinnamon wax melts
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good745.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.72–$26.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.12avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 36K searches