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cinnamon incense
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,203.77avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.07–$22.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.60avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$71K$71K/yr · 63K searches
Brand share
Bad95%top-5 brand share — brand-locked demand