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church incense
Worth a lookShows low returns (1.0%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Price range
Great$7.67–$40.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,520.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay$105K$105K/yr · 132K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch