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christmas wax melts
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,197.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.31–$22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$188K$188K/yr · 248K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-1.8%90-day search growth — must beat 0% to launch