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christmas scratch off cards
Skip itPrices mostly outside the sweet spot ($5.43–$13.46) — this niche doesn't clear our bar today.
Review moat
Incredible96.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Market size
Bad$29K$29K/yr · 52K searches
Price range
Bad$5.43–$13.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier