36
christmas bath towels
Skip itSoft demand (-37.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$23.54avg listing price — sweet spot $15–$100
Price range
Great$8.58–$49.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good682.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$78K$78K/yr · 415K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.9%90-day search growth — must beat 0% to launch