43
cherry blossom candle
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.01avg listing price — sweet spot $15–$100
Price range
Great$7.00–$39.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good676.18avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 35K searches