28
cheers to 50 years
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Good949.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.91avg listing price — sweet spot $15–$100
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$5.07–$16.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$28K$28K/yr · 50K searches