32
cheer blanket
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible50.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$11.26–$25.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 83K searches
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier