43
checkered blanket
Skip itSoft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Price range
Great$8.04–$43.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,841.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$123K$123K/yr · 385K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch