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cheap pillows
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.91avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.79–$27.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Review moat
Bad10,815.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 37K searches
Brand share
Bad100%top-5 brand share — brand-locked demand