40
challenge flag
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great174.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.89–$28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.80avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 6K searches