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certificate frame
Launch itA $1.3M/yr market growing +17.3% this quarter with returns at 1.6% — clears our launch bar.
Market size
Great$1.3M$1.3M/yr · 937K searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Good$5.70–$40.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,597.95avg incumbent reviews — the moat a new listing must climb