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cedar sachets
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Price range
Good$7.26–$31.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,901.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 54K searches
Competition
Bad72%top-5 click share — a locked-up shelf