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58

cedar incense

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 26Conversion 95Competition 67Returns 96Price range 78Avg price 73Brand share 48Review moat 62Quality gap 52

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.59–$41.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.75

avg listing price — sweet spot $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,006.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$137K

$137K/yr · 75K searches

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Reviews