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cedar candle

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 10Conversion 81Competition 10Returns 97Price range 95Avg price 85Brand share 0Review moat 34Quality gap 38

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Incredible$15.30–$29.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.94

avg listing price — sweet spot $15–$100

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$264K

$264K/yr · 165K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,125.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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