48
cauldron cast iron
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$45.32avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$9.30–$192.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$230K$230K/yr · 534K searches
Review moat
Okay2,683.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale