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capybara blanket
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Review moat
Great255.75avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.95–$34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 163K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier