54
candy wrappers
Worth a lookShows low returns (1.1%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.51–$37.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,369.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Market size
Okay$145K$145K/yr · 269K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand