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calla lily
Worth a lookShows a sweet-spot price point ($21.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.38avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$8.07–$46.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,287.34avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Market size
Okay$185K$185K/yr · 328K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Signals No Dominant Brand