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cake leveler
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$5.19–$37.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$293K$293K/yr · 280K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad4,581.63avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-17.5%90-day search growth — must beat 0% to launch