54
cake decorating kit
Worth a lookShows a $2.2M/yr market, but soft demand (-7.0% this quarter) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 2.6M searches
Avg price
Great$22.61avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$4.98–$63.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,444.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.0%90-day search growth — must beat 0% to launch