53
caddy
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$4.88–$25.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Market size
Okay$262K$262K/yr · 1.2M searches
Review moat
Okay2,925.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale