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butterfly urn
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great258avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.40avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$14.87–$213.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 74K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale