48
butterfly comforter
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$43.02avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,173.41avg incumbent reviews — the moat a new listing must climb
Price range
Good$20.11–$158.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 179K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand