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butterfly blanket
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Great$8.66–$53.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good575.16avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 161K searches
Signals No Dominant Brand