53
butterfly birthday party supplies
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($42K/yr) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.23avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$5.06–$30.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,114.27avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 104K searches
Signals No Dominant Brand