45
but did you document it
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great318.53avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.42avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.17–$17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 132K searches
Signals No Dominant Brand