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burnt orange throw pillows
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but weak search conversion (1.7%) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$7.56–$28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$311K$311K/yr · 1.2M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,168.43avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale