46
burgundy throw blanket
Skip itA deep review moat (15,464 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$21.86avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.96–$41.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$166K$166K/yr · 436K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Review moat
Bad15,464.22avg incumbent reviews — the moat a new listing must climb