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burgundy party decorations
Skip itSoft demand (-32.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good1,108.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.01avg listing price — sweet spot $15–$100
Price range
Okay$4.51–$25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$109K$109K/yr · 365K searches
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand