40
burgundy candles
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.21avg listing price — sweet spot $15–$100
Price range
Great$8.92–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,162.77avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$125K$125K/yr · 221K searches
Returns
Bad8.4%return rate — above 5% kills the launch gate
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Signals High Returns