43
bulk blankets for homeless 100 pack
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Review moat
Great433.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$98.03avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Price range
Okay$14.92–$280.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$89K$89K/yr · 168K searches
Growth
Bad-36.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale