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41

buffalo plaid blanket

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A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 22Conversion 35Competition 57Returns 43Price range 81Avg price 91Brand share 66Review moat 27Quality gap 35

Avg price

Great$21.52

avg listing price — sweet spot $15–$100

Price range

Great$9.25–$42.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,809.25

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Market size

Bad$25K

$25K/yr · 40K searches

Search terms