40
bts blanket
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Price range
Incredible$15.22–$41.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great304.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 149K searches
Signals Low Review Barrier