43
brown throw pillows
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.85avg listing price — sweet spot $15–$100
Price range
Good$7.64–$34.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,110.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 384K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale