53
brown throw blanket
Worth a lookShows a sweet-spot price point ($23.88 avg), but soft demand (-8.4% this quarter) keeps it on the watch list.
Avg price
Incredible$23.88avg listing price — sweet spot $15–$100
Price range
Great$8.47–$73.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Market size
Good$556K$556K/yr · 1.2M searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,443.8avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand