33
brown pillow cases
Skip itA deep review moat (35,812 avg reviews) — this niche doesn't clear our bar today.
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.56avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay$6.70–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 135K searches
Review moat
Bad35,811.58avg incumbent reviews — the moat a new listing must climb