46
brown heated blanket
Skip itSoft demand (-65.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.62avg listing price — sweet spot $15–$100
Price range
Incredible$22.01–$73.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,272.43avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad$36K$36K/yr · 21K searches
Growth
Bad-65.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand