47
brown duvet cover
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$53.67avg listing price — sweet spot $15–$100
Price range
Great$20.16–$119.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$354K$354K/yr · 492K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,987.89avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale