36
brainrot blanket
Skip itSoft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible86.78avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$27.72avg listing price — sweet spot $15–$100
Price range
Incredible$16.72–$37.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 32K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Growth
Bad-61.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier